Hi I'm Alexander Witteveen, nice to meet you!
Who am I?
I make it my goal to look not only to my own interests, but also to the interests of others.

I am a committed creative and entrepreneurial Senior manager with a B.Sc. in User Experience Design (UX) and a Master’s degree (M.Sc.) Media Technology applying these for nearly 10+ years hands-on experience in the field of eCommerce, sales, marketing, innovation and large scale SaaS solutions. I am highly result driven, focussing on realising commercial performance KPIs within budget. Working in high competitive markets, in B2C and B2B. Experienced as a director, team leader, product owner as well as project manager. As you can read I have built my career in a variety of online roles and therefore am an ideal leader who understands the business, product, technology and knows how to connect these to get the focus needed to succeed.

Browse my resume for an extensive look into my knowledge and accomplishments or resume. Enough said for now, start scrolling.
Specialties
  • Driving global online sales
  • Building and managing (Agile) delivery teams within a scaling software architecture for high-traffic web-services
  • Delivery, deployment, digital strategy and architecture;
  • Inspiring professional, but down to earth “get things done” fun person;
  • Defining and prioritising strategies;
  • Experienced working in larger scale Agile, Waterfall or Hybrid environments;
  • SEO, SEA, e-mail marketing, retargeting;
  • Web analytics and business intelligence;
  • Online innovation, strategy, roadmap planning;
  • Project management (SCRUM, Lean, Prince2);
  • Collaborating and communicating with cross functional teams;
  • Hans-On approach to achieve business goals;
  • Inspirational people manager;
  • Excellent leadership skills, team builder.

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Resume Alexander Witteveen

Summary of Experience

PGGM.nl – Senior Manager System Development A.I (MT Board-member)
2016 | Utrecht, Netherlands

Responsible for multiple SCRUM implementation teams and software architecture releases for corporate clients (Philips, Rabobank, Zorg & Welzijn) within a complex delivery environment (220+ employees in 18 parallel scrum team environment). Primary focus on software architecture design, development, testing, targeted development, craftsmanship and Agile team transition to deliver maintainable software. I embed vision and drive for continuous improvement teams, processes and technology.


hoyhoy.nl – Senior Manager E-Commerce Development & Product Delivery
2015 – 2016 | Haarlem Area, Netherlands

Management of E-Commerce Product Development Department. Driver of digital change and Strategic steering of product portfolio. Linking pin between strategic development, tactical roll-out and operational execution. Team target responsible and accountable. Implementing company wide Agile work methodology and building robust scalable multi country E-Commerce architecture through multiple high performance multi-disciplinary Agile Scrum Delivery teams.


ExquICT – Self Employed / Entrepreneur
Alexander Witteveen
2004 – Present | Amsterdam Area, Netherlands

Consultant ICT Software & Hardware for small and middle sized companies. Contributor to Open Source projects.


inSided Media – Sr. Manager IT & Product Implementation Delivery
Alexander Witteveen
2011 – 2015 | Amsterdam en omgeving, Nederland

Responsible for project Implementation department. Implementing complex SAAS (Cloud) IT projects through multi disciplinary specialist teams on a global Scale. Companywide project planning, Technical capacity planning, Agile implementation, Scrum master, Dealing with External suppliers and Freelancers.

Customers:
E.g. Rabobank, REAAL, NS, Hi, KPN, Simyo, Telfort, UPC, Ziggo, Albert Heijn, Sonos, TomTom, ABN Amro, SNSBank, Sunweb, FBTO, Achmea, ZIlverenkruis, VOO, Meteor, EIRcom, Philips, T-Mobile


DANS – Data Archiving and Networked Services – Programme Director Datawarehousing
Alexander Witteveen
2009 – 2011 | The Hague Area, Netherlands

Managed two ICT international social web infrastructure projects (ALFALAB, CLIO-INFRA).

  • Group Domain leader;
  • Head of Steering group;
  • Effectively allocated and managed multiple multi-disciplinary project teams, giving them clear goals, time-frames ensuring deadlines are met and products are successfully developed, tested and implemented.

  • Programme Director IOP Man-Machine Interaction (MMI)
    Alexander Witteveen
    2007 – 2009 | The Hague Area, Netherlands

    Responsible for the design, implementation and execution of the innovation oriented research programme (IOP) Man-Machine Interaction.

  • 10+ Million euro budget P&L Responsible;
  • Successfully implemented 30+ projects;
  • Group Domain leader leading a stakeholders steering group (10) to strategically identify and address MMI domain problems, resulting in domain-focused product development.

  • International Programme Director Language and Speech Technology
    Alexander Witteveen
    2007 – 2009 | The Hague Area, Netherlands

    Responsible for the bottom-line factors of implementation of the defined policy and the correct execution of programme.

  • Setup and managed 11+ Million euro programme.;
  • Budget P&L Responsible;
  • Successfully implemented 12+ projects.

  • Senior Consultant/Ambassador High-Tech Systems & Materials
    Alexander Witteveen
    2007 – 2009 | The Hague Area, Netherlands

    Stakeholder alignment and focus on research, analysis and definition of framework setting policies for the 350+ Million Euro High-Tech Point-One innovation programme.


    Google – Product Owner – User Experience Lab
    Google Alexander Witteveen
    2006 – 2007 | Ireland

    Responsible for contribution to algorithm development of Google Search, Maps and translate. Responsible for the internal dissemination of project results and maximising ROI.

  • Algorithm improvement to Google Search and Translate.
  • Responsible for the internal dissemination of project results;
  • Interface and product improvements to Google Maps;
  • • Successful implementation of multiple large-scale projects.
  • Results and Extensive Experience

    PGGM.nl – Senior Manager System Development A.I (MT Board-member)
    2016 | Utrecht, Netherlands

    Responsible for multiple SCRUM implementation teams and software architecture releases for corporate clients (Philips, Rabobank, Zorg & Welzijn) within a complex delivery environment (220+ employees in 18 parallel scrum team environment). Primary focus on software architecture design, development, testing, targeted development, craftsmanship and Agile team transition to deliver maintainable software. I embed vision and drive for continuous improvement teams, processes and technology.

  • • Management of multiple SCRUM feature teams (Guide +/-45 people in Continuous Delivery, DevOps transition);
  • Dramatically reduce Time-to-Market;
  • Servicing 2.5 Million customers (Monthly);
  • Responsible for CRA System, processing €2 Billion Euro yearly (high volume, low transactions);
  • Responsible for BAD System. Core administration processing architecture;
  • Migrate / lead productive multi-disciplinary teams (external and direct reports);
  • Translation and execution complex concepts in a concise manner;
  • Staff communication, evaluation and personalised development;
  • Initiating continuous improvements in processes, systems and methods within all teams;
  • Conducting proper performance dialogue;
  • Further transfer of the transition where Agile system development is currently located. Focused on the production chain as a whole (end to end);
  • Increasing the quality of the production process of system development;
  • Encourage the teams to identify, from the perspective of the customer, continuous opportunities and bottlenecks and suggest/implement improvements.
  • Operational excellence by generating management insight into team performance;
  • Responsible for setting up a company wide development Young Development Programme (+/-15 people).

  • hoyhoy.nl – Senior Manager Development & Product Delivery
    2015 – 2016 | Haarlem Area, Netherlands

    Hoyhoy.nl (former verzekeringssite.nl) was acquired by BGL in 2012. Managing operational activities around the delivery organisation. I directly report to the managing CTO. Steering the digital roadmap and translating this into the technical platform. Managing a growing team of 30 people.

  • 50% team growth;
  • Elected Company Agile Champion;
  • Product roadmap & strategy;
  • Assist product SAAS transition to private Cloud;
  • Talent acquisition: International outside EU hiring of new team members;
  • Created three true Agile Scrum teams;
  • Implementation of Bamboo, Jira/Docker CI/CD structure (Feature branching);
  • Delivered Delivery Organization framework;
  • Delivered Product Roadmap definition and work process;
  • 17% Efficiency improvement by implementing centralized communication;
  • Transparency improvement by centralizing documentation and significant company wide improved participation;
  • Product quality improvement by implementing a development handbook;
  • Product quality improvement by implementing automated- and unit testing;
  • Operational excellence by generating management insight into team performance;
  • Operation excellence by implemented a structure to get team to a higher level, like Development manual, onboarding manual, stricter hour /annual leave registration (Tempo Jira) and a Monthly evaluation structure;

  • ExquICT – Self Employed / Entrepreneur
    Alexander Witteveen
    2004 – Present (11 years) | Amsterdam Area, Netherlands

    Main activities:

  • Substantially improving companies ICT knowledge, leading to proper strategic ICT directives;
  • Contribution to multiple Open-Source projects, like OsCommerce, Openfiler, XBMC and MP3Tag, leading to added/enhanced features or improvements.

  • inSided Media – IT & Product Manager
    Alexander Witteveen
    September 2013 – May 2015 (1 year 9 months) | Amsterdam en omgeving, Nederland

    inSided is a leading provider of community software and provides a fully integrated SAAS solution to various well known companies like T-Mobile, KPN, Eneco, Sunweb within the Netherlands. I work directly with Sales, Community Management, Developers and graphic/interaction designers to gather&determine requirements, define product strategy, execute, launch, drive adoption and development of our product portfolio.

    Responsible for:

  • Direct management of Project Implementation team;
  • Implementing complex IT projects through multi disciplinary teams;
  • Companywide project planning and implementation;
  • Technical capacity planning;
  • Agile implementation;
  • Certified Scrum master of multiple development teams;
  • Technical realization of customer projects.
  • Highlights:

  • Managed/realized 29 projects (e.a. see below);
  • 100% of all project FE implementations delivered on Time!
  • 7.8 rating in customer satisfaction;
  • Raised employee/team satisfaction from 6.4 to 7.8;
  • More focus on personal development;
  • International outside EU hiring of new team members;
  • 50% team growth;
  • Several actions to get team to a higher level, like Implementation manual, onboarding manual, strict hour registration (Harvest) and Monthly evaluation structure;
  • Setup Application process for new developers;
  • Management insight into avg hours per project;
  • Transition and focus towards customer centered delivery;
  • Arranged new WiFi infrastructure 200+ clients;
  • Planned first Front-end Meetup (January 2015) with two presentation slots.
  • Customers:
    E.g. Rabobank, REAAL, NS, Hi, KPN, Simyo, Telfort, UPC, Ziggo, Albert Heijn, Sonos, TomTom, ABN Amro, SNSBank, Sunweb, FBTO, Achmea, ZIlverenkruis, VOO, Meteor, EIRcom, Philips, T-Mobile


    inSided Media – Product Manager
    Alexander Witteveen
    June 2012 – September 2013 (1 year 4 months) | Amsterdam Area, Netherlands

    inSided is a leading provider of community software and provides a fully integrated SAAS solution to various well known companies like T-Mobile, KPN, Eneco, Sunweb within the Netherlands. I work directly with Sales, Community Management, Developers and graphic/interaction designers to gather&determine requirements, define product strategy, execute, launch, drive adoption and development of our product portfolio.

    Responsible for:

  • Internal product planning & testing;
  • Manage product development team;
  • Scrum master of multiple teams;
  • Implementation of community trajectories & technical customer support;
  • Mastermind new product propositions.

  • DANS – Data Archiving and Networked Services – ICT Project Manager
    Alexander Witteveen
    June 2010 – October 2011 (1 year 5 months) | The Hague Area, Netherlands

    DANS promotes sustained access to digital research data. For this purpose, DANS encourages researchers to archive and reuse data in a sustained manner, e.g. through the online archiving system EASY. DANS also provides access, via NARCIS.nl, to thousands of scientific datasets, e-publications and other research information in the Netherlands. In addition, the institute provides training and advice, and performs research into sustained access to digital information.

    As a project manager i was responsible for the following activities:

  • Responsible for the interpretation, and completion of ICT;
  • Responsible for the Alfalab Project;
  • Responsible for the CLIO-INFRA project;
  • Responsible for the implementation of project policy;
  • Educational task by giving lectures and presentations;
  • Positioning of the institute in its field and interacting with this field;
  • Attracting additional financial resources (prepare, plan and submit project proposals);
  • Define subject-matter for Audit program / DANS Baseline for ICT services;
  • Steering role in the design / interaction of the EASY-II repository (primary archiving system);
  • Accountability by providing detailed weekly and quarterly reports for management;
  • Team Manager role (inspiration, coaching and guiding software developers work package specific);
  • Information Architect (technical expertise and soundboard).

  • Agentschap NL – IOP MMI Programme Coordinator
    Alexander Witteveen
    October 2008 – June 2010 (1 year 9 months) | The Hague Area, Netherlands

    Over the last decade, IOP-MMI has grown to become one of the well-recognised names in the world of Human Computer Interaction (HCI) in the Netherlands and abroad. The initials stand for an innovation programme funded by the Ministry of Economic Affairs that supports research and development projects in user-system interaction.

    As a Programme Coordinator i was Responsible for the design, implementation and execution of the innovation oriented research programme (IOP) Human-Machine Interaction (HMI).

    This is a responsibility is a superset of the following activities:

  • Translating the requirements (10-member advisory committee) in a Strategic Annual Plan;
  • Design and implementing of this plan;
  • Positioning of the Man-Machine programme within its field and also interacting with this field;
  • Delegating work/projects within the advisory committee and and outside to external (commercial) companies;
  • Responsible for the allocation, monitoring and outsourcing of non-program-related funds with a a budget of 200 k € within the HMI / UX domain;
  • Provide Weekly, quarterly and an Annual report for management;
  • Facilitating and designing content advisory meetings;
  • Project manager role to monitor and adjusting 11 IOP-MMI projects (€ 180K to € 900K, duration 2-4 years);
  • Advising project leaders in the field of valorisation and dissemination of project results;
  • Enthuse and stimulate companies to participate within project steering committees;
  • Organizing workshops and conferences;
  • Responsible for maintaining the network subsidy policy (sponsorship of external events);
  • Leading the professionalization of CHI Netherlands;
  • Creating support inside and outside the organization for the MMI / UX domain;
  • Anchoring of the Human Media Interaction discipline in major international innovation programs.

  • Agentschap NL – STEVIN Programme Officer
    Alexander Witteveen
    October 2008 – June 2010 (1 year 9 months) | The Hague Area, Netherlands

    STEVIN is a long-term research and development program for Dutch language and speech technology jointly developed by the Flemish and Dutch public funds.
    STEVIN stands for Speech and language technological essential facilities in Dutch.
    Responsible for properly implementing the defined policy of the internationally oriented STEVIN programme.

    This responsibility is a superset of the following activities:

  • Translating the requirements (8-member program committee) in a Strategic Annual Plan;
  • Process wise delegation and coordination of activities according to the Annual Plan amongst 12 Working Group members;
  • Change management implemented within the operational frameworks of the program to promote program effectiveness and efficiency;
  • Develop guidelines and policy for new projects;
  • Setting up the creative framework for the evaluation of projects;
  • Analysis of project reviews and translating this into a clear and unambiguously within the program;
  • Commit new projects and arrange formal adoption of completed projects within the programme and field;
  • Writing Quarterly and Annual Report to the board, management and NWO;
  • Project managers role on monitoring and adjusting 13 STEVIN projects (€ 180K to € 1M, duration 1-4 years);
  • Facilitate the outsourcing of projects with internal and external suppliers;
  • Assess Network Grants (in consultation with the program committee);
  • Stimulate support inside and outside the organization for the TST domain;
  • Exploration of a possible follow-up program (STEVIN II).

  • Agentschap NL – Consultant High Tech Systems and Materials
    Alexander Witteveen
    September 2008 – June 2010 (1 year 10 months) | The Hague Area, Netherlands

    Responsible for researching, analyzing and drafting regulatory and policy framework and or records for the High-Tech Innovation Point One.


    Google – Product Owner – User Experience Lab
    Google Alexander Witteveen
    October 2007 – November 2008 (1 year 2 months) | Ireland
  • Responsible for formulating, researching, developing and testing various UX and Usability projects;
  • Responsible for the internal dissemination of project results;
  • Algorithmic optimalization of Google Search;
  • Algorithmic optimalization of Google Maps;
  • Algorithmic optimalization of Google Translate.
  • Product Management

    ExquICT

    • goRaspberryPi.nl

      goRaspberryPi.nl

      Webshop project focussed on selling RaspberrPI’s. Made the design and used Opencart as a basis. Also created logo and graphics.

    • Wurks B.V.

      Wurks B.V.

      Data migration, software deployment, virtualized server installation (ESXi), Windows Server 2012, firewall (CentOS), infrastructure, DHCP, active directory, VOIP, wifi, backup and workstation. In other word, the wUrks!

    • QbiQ B.V.

      QbiQ B.V.

      Data migration, legacy systems migration, software deployment, virtualized server installation, firewall, infrastructure, VOIP, vlan, wifi, backup and workstations.

    • 2Shift B.V.

      2Shift B.V.

      Website creation, content, images and maintenance.

    Education

    Leiden University – MSc., Media Technology, Computer Technology
    Alexander Witteveen
    2004 – 2007 | Leiden

    One of only 25 candidates selected by the programme’s Applications Committee to take part in this Master Programme. The programme has prepared me for any future career involving creative and critical thinking, and in particular prepare for a future in scientific research. The graduation from the programme has awarded me the Master of Science (MSc) diploma from Leiden University. Alumni hold positions ranging from PhD researcher to creative entrepreneur.

    Activities and Societies:
    Keywords throughout the programme are creativity, technology and scientific research. The programme’s goal is to stimulate innovation and creativity in scientific research by innovative application of technology. One might say that Media Technology delivers autonomous scientists, just as art academies deliver autonomous artists.


    The Hague University of Applied Sciences – Bachelor, Communication and Multimedia Design
    Alexander Witteveen
    2000 – 2004 | The Hague Area

    Activities and Societies:
    The discipline of this study is “design of interaction”. The focus of this discipline is usability. Development of user-friendly software and user interfaces are central subjects of this course.


    Crabeth College – Intermediate vocational education, Electrical, Electronics and Communications Engineering, Electrical and Electronic Engineering
    Alexander Witteveen
    1996 – 2000 | Gouda Area

    Activities and Societies:
    Analogue and Digital Communication

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    Contact

    Please don’t hesitate to contact me for more information about my work. You can also take a look at my LinkedIN profile for even more information and see what other people thing and write about my work.

    If you reached this point, then I guess you are interested in my profile and qualifications. Click here to download my resume / CV in .pdf form to redistribute.

    Not interested in a full resume / CV? Then click here to download my key qualities on a single A4 .pdf (5 min read). Handy for fast offline C-Level redistribution.

    I am available Mon – Sun, although sunday is a day of sleeping in late and reloading the creative mind.

    Email: xanderwitteveen@gmail.com
    Phone: +31 6 47 14 57 06

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